Combined with the ability to seek statutory damages, the breadth of the CCPA and CPRA has resulted in a substantial amount of litigation under these statutes in recent years. For companies targeted by plaintiffs’ firms in California, engaging defense counsel with extensive experience in this type of litigation is essential for mitigating the liability risks involved. https://natlawreview.com/article/california-privacy-rights-act-defense-attorney-insights-targeted-businesses