This essay aims to demystify the postmodern perspective on social media interaction in developing place brand authenticity. It is a reflective study that relies on a structure review approach. The findings denote that (1) place brand authenticity which emerges as the brand image of a place is derived from the content of the shared value in the social media sphere. where control of sha... https://www.hindigyanvishv.com/hot-find-Facia-Installation-Kit-Suits-Holden-Commodore-VE-Series-2-FP9550BK-Black-top-mega/